India is a particularly high-growth market to source plant-based proteins. As one-third of India’s population identifies as vegetarian while the remaining 70% regularly eat meals without meat. About 41% of the country’s population consumes six or more types of plant protein.
Due to a historical acceptance of animal protein alternatives in Indian diets, a study by an Irish firm Kerry, showed that 63% of consumers would be willing to regularly purchase plant-based protein while a full 60% would pay a premium for these alternative ingredients.
The past five years have also seen various plant based proteins with the number of meat substitute launches rising year-on-year around the world with the vegan trend continuing and increasing.
Pea Protein Powder
